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Mickey Mouse Monopoly: Disney, Childhood & Corporate Power

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http://www.mediaed.orgThe Disney Company's massive success in the 20th century is based on creating an image of innocence, magic and fun. Its animated films in particular are almost universally lauded as wholesome family entertainment, enjoying massive popularity among children and endorsement from parents and teachers.Mickey Mouse Monopoly takes a close and critical look at the world these films create and the stories they tell about race, gender and class and reaches disturbing conclusions about the values propagated under the guise of innocence and fun. This daring new video insightfully analyzes Disney's cultural pedagogy, examines its corporate power, and explores its vast influence on our global culture. Including interviews with cultural critics, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly will provoke audiences to confront comfortable assumptions about an American institution that is virtually synonymous with childhood pleasure. Interviewees include Henry Giroux, Diane Levin, Gail Dines, Elizabeth Hadley, Carolyn Newberger, Alvin Poussaint, and Justin Lewis.

Channel: News & Politics
Uploaded: October 4, 2006 at 2:29 pm
Author: ChallengingMedia

Length: 05:45
Rating: 3.73
Views: 377532

Tags: Critical  Culture  Disney  Education  Educational  Industry  Jhally  Literacy  Mass  Media  MEF  Pedagogy  Social  Sut  

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Video Comments

wanderingivie (September 7, 2008 at 3:07 pm)
"The original story"? It's a legend, passed down through oral traditions, with probably thousands of variations. Whatever the story started as has been long lost to time, and there are many, many, many versions now, most just as authentic as the rest. Besides, I've read or seen three non-Disney versions of the story, and ALL of them have Beauty/Belle overlooking beast's anger and turning him into a prince through tolerance, which is the aspect they were criticizing Disney for.
melkore314159 (September 7, 2008 at 3:08 am)
if you actually read the original story, you would have known that the film has very little if nothing to do with the tale.
wanderingivie (September 5, 2008 at 9:52 pm)
While I agree with much of this, they can't really criticize Disney for Belle's behavior in Beauty and the Beast. Disney DID NOT write this story; it's several centuries old.
Mirani2 (September 5, 2008 at 1:04 am)
I like Disney's stuff and grew up on it and I turned out okay, but the point here is that kids who aren't as able to question what they think they know can get taken into the corporate game. I love to analyze Disney films and still find them heartfelt and entertaining, but that doesn't mean I have to buy every new gadget made by Haitian children that the company puts out.
SakiPkkinhu (September 4, 2008 at 7:33 am)
yeah! fantasia is the best thing i've ever seen! all the scenes synchronized with classical music. it's beautiful. it inspired me to listen classical music and have piano lessons.
Jayc2400 (September 4, 2008 at 12:55 am)
I wouldn't be surprised if they suddenly start with Full House were three full grown men living alone with three underage girls. Disney is not corrupting the children, its what parents are allowing them to watch> my parents only let me watch 30 min of tv a day if not every 3 days.
Mimus2691 (September 2, 2008 at 2:04 am)
I grew up on Disney and I turned out alright. My favorite movies were Fantasia and the Hunchback of Notre Dame.
evelenker (September 1, 2008 at 8:56 pm)
i still think fantasia rocks :)
dingbatdean (August 29, 2008 at 3:32 am)
if your pervy mind finds somthing wrong with the disney cartoons thats YOUR dirty mind
Stravinktyklow (August 23, 2008 at 6:52 pm)
Disney's not trying to corrupt our minds, why do you guys think Disney is evil, this is like saying the Jews are evil. Disney is not trying to corrupt our minds, they are peaceful and the only monsters around are you guys.
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