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THE CORPORATION [11/23] Basic Training

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11. Marketing has transformed itself into a sophisticated, pervasive force that extends into every part of our lives. Slick advertising campaigns are designed for the express purpose of manipulating children into buying products and training them to become mindless consumers of goods they don't really want. The Nag factor, a marketing study that evaluated the effect of nagging, was designed to teach children how to nag more effectively. Consumers are made, not born.For a playlist of all 23 chapters in order: http://www.youtube.com/view_pl...

Channel: Entertainment
Uploaded: November 30, 1999 at 12:00 am
Author: machbar

Length: 09:56
Rating: 4.78
Views: 49440

Tags: consumers  Corporation  Documentary  manipulating  Marketing  The  

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Video Comments

yocanbanconit (November 30, 1999 at 12:00 am)
Who are these parents who give their kids what they want? Are they simply the super rich? When I was a kid in the '60s I knew that asking my parents for a toy guaranteed I wouldn't get it! I had to be happy with whatever I got on my birthday or at Christmas. I'm a bit envious of kids today.
magog1138 (November 30, 1999 at 12:00 am)
No, it's not ethical, Lucy. You know that feeling you got when you paused and stammered when you tried to justify your actions? That was a portion of your soul you just sold.And everything can be bought and sold, right Lucy?
randompocketsand (November 30, 1999 at 12:00 am)
I love how they have album covers from Snog in here :3
Drummur (November 30, 1999 at 12:00 am)
those kids are morons. Faith in it? wtf
argh523 (November 30, 1999 at 12:00 am)
sorry but.. churches around the world behave like corporations, the catholic church beeing the best examplethis is not about your religion, but the institution
argh523 (November 30, 1999 at 12:00 am)
she's just one of thousends of those nice people working in marketing. you got to give her credit for the fact that she tells about what she's donig for a living
TheBadBandana (November 30, 1999 at 12:00 am)
The same kid, now an adult, heard how I cleverly cooked spicy beans and brown rice so he and little buddies would come off the school bus, smell the good food, and run in asking for it, b4 the McDonald's lovin' parents waddled home from work. When I told him, he looked shocked and said, "But, wasn't that kind of manipulative?" Yes it was, and since his brain is not pickled by fast food, he seems to make other consumer choices wisely.
TheBadBandana (November 30, 1999 at 12:00 am)
The nagging thing hit home. I was ready to take my young son to the pediatrician because his behavior got so weird but it turned out his little cronies were coaching him in the ways of making your mother cave in and give you whatever you want. I told him straight out that I was a decade younger and about fifty IQ points stronger than his friends mothers. He was nagging very well; I was just more resistant. His self esteem returned, and I stopped worrying he had a brain tumor. Jesus!
DJAerial (November 30, 1999 at 12:00 am)
That woman in the red blazer is pure evil, make no mistake about it. She makes me want to vomit.
tdolz (November 30, 1999 at 12:00 am)
No different than a sponsor of a little league team.
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